Email Marketing is the easy, effective, and highly affordable way to get your message out to your customers, clients, or members-and build strong, successful, and lasting relationships with them. It easier than ever to create high-impact email newsletters and promotions in minutes. You can create professional, compelling messages your audience will act on. Managing your contact lists, signing up new subscribers, tracking your statistics, and sending automated communications to new subscribers is also very easy.
Create a new account…
Wondering if email marketing is right for you? Constant Contact offers a free 60 day trial, and Mail Chimp is free for up to 5,000 contacts. You can set up your account and send out your first real emails to your personal contacts.
Set up contact lists and growing them…
Contact information management is easy. You can import contact information a variety of ways and organize them into different lists as needed for your various campaigns. They also offer a variety of ways you can draw more people to sign up for your emails including pre-generated code and pages for your website, Facebook integration, a Text Message Sign Up tool, and QR Code set-up.
Create intriguing email campaigns…
Both platforms offer several email design templates, each of which can be customized with your colors, your logo, your photos, and your content. Once your email is set up, you can set it to send now, or later, to one or more of your email lists, with no worry of your clients receiving two or more of the same email even if they are in multiple lists.
Review your email’s success…
After your email campaign has gone out and has had time enough for your clients to open and review it, you can log back into your account and review how many people the email was sent to, how many bounced (meaning the email did not get through for a variety of reasons), how many people (and who) opened the email, how many links were clicked and who clicked those links, and how many people forwarded your email on to their personal contacts.
