A new phrase we hear a lot when discussing online marketing is “Call to Action”. The practice itself is not something new – you’ve probably been doing it for years, but the way you apply it has changed as online … Read More
Developing a new website… even reworking an existing one, can feel like an overwhelming task. Where do you start? Below are a ten things to think about before diving in. The suggestions below may make you feel like you’re doing … Read More
Understanding Search Engine Optimization is the FIRST Step towards successful online marketing! Search Engine Optimization (SEO) is a train you need to hop on. The day you decide to join the brigade will be the day you can begin refining … Read More
WHAT’S THE DIFFERENCE? WHY AM I PAYING FOR BOTH? The web is still a new world for many businesses to conquer, and understanding the elements of the website can be confusing. Unfortunately that can lead to mistakes and misunderstandings. Two … Read More
It’s nice to have an email signature that stands out. You don’t want it to be too big or too small, but at the same time, you want to include all the conveniences that your recipient may want. Obviously name … Read More
INTERNAL + EXTERNAL SEARCH ENGINE OPTIMIZATION Search Engine Optimization, often referred to as SEO, is THE major component in how you rank in searches. A good website is simply not enough in today’s highly competitive online world. But that’s ok, … Read More
Facebook has been slowly integrating paid advertising to boost your posts. Now, it seems that hardly anyone is seeing our posts, unless we want to spend $5 to $100 per post to make sure it is seen by our fans … Read More
A strong file naming convention is of HUGE importance when the number of files you manage continues to increase, especially as you add in the factor of multiple employees and multiple access points (both local and remote). You need to … Read More
508 Compliance refers to “Section 508” of the Workforce Rehabilitation Act of 1973 and mandates that electronic and information technology purchased by the Federal Government is accessible by people with disabilities. An accessible web site is one that can be … Read More
Working hard on your Facebook page but still not getting the results you want? Here are some tips to help you increase engagement with your fans: Ask your audience engaging questions. Questions will encourage comments rather than just ‘Likes’. Include … Read More